What is a "Fast Casual" Restaurant?
“Fast Casual” is the term for restaurants that combines the convenience of quick counter service with freshly prepared, higher quality food options. It is officially the hottest restaurant trend of the decade according to a recent article in The Washington Post. Customizable menu options along with speed are the keys to their success giving diners the ability to pick and choose their exact ingredients or options while not spending a significant amount of time.
Small but Mighty
At just under 8% of all restaurants, fast casual has the smallest percentage in the industry
In 10 years, sales from fast casual restaurants soared from $19 billion to over $47 billion a year.
Speed is Key
Apps and online ordering further speed up the process during peak hours
Most offer counter service while some offer delivery. Due to custom food orders, drive throughs are very rare.
Custom and Fresh
Food can be made to order with more options than fast-food
Dining Experience
The decor and dining experience is more upscale than fast-food
Average meal cost is between $8-$15 per person
Fast Food Chains React
While fast food chains are still dominant, the leaders in the fast casual sector are outpacing them in growth due to the demand for fresher ingredients. Fast food restaurants are responding by offering healthier options.
Cheesy Street Grill
A relative newcomer to the group, Cheesy Street Grill is quickly gaining traction among those in the “fast casual” category with its signature gourmet grilled cheese sandwiches. Customers are responding well to the freshly prepared comfort food including decadent soups, customizable sandwiches, loaded tots and flavorful chipotle mac and cheese.
Click here for Cheesy Street Grill locations or here for more information about opening your own Cheesy Street Grill restaurant, food truck or pop-up.